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Investing


The Upsides of Rebalancing
Rebalancing is one of the least exciting parts of investing, which is exactly why it works. It does not rely on forecasts, predictions, or clever timing. It relies on discipline. Rebalancing is the process of bringing a portfolio back to its intended allocation after markets have moved. Over time, this simple habit can quietly improve results while reducing risk. Portfolios do not stay balanced on their own. When markets rise or fall, certain assets grow faster than others. S
Marck Berotte
3 min read


Liquidity Deserves More Attention
When investing is discussed, returns tend to dominate the conversation. Growth projections, performance charts, and long-term outcomes get the spotlight. What often gets overlooked is liquidity, the ability to access your money when you actually need it. Liquidity does not sound exciting, but ignoring it can turn a solid investment plan into a stressful experience at the worst possible moment. Liquidity matters because life is not perfectly timed. Job changes, medical expense
Marck Berotte
3 min read


Your Career Shapes Your Portfolio
Investing decisions do not exist in a vacuum. Your portfolio should not be built in isolation from how you earn money. Income, career stability, and future earning potential all play a major role in determining how much risk you can realistically take and where that risk should live. Ignoring this connection often leads to portfolios that look good on paper but feel fragile in real life. Your income is one of your most important financial assets. It funds your lifestyle, supp
Marck Berotte
3 min read


The Quiet Costs of Investing
When people think about investment performance, they usually focus on returns. What often gets overlooked are the small, ongoing costs that quietly reduce those returns over time. These costs rarely show up as a single painful event. Instead, they compound slowly, year after year, and can make a meaningful difference in where you end up. Fees are the most obvious starting point. Expense ratios on funds, advisory fees, and platform charges may seem minor when viewed in isolati
Marck Berotte
3 min read


Investing Myths That Do Real Damage
Bad investing outcomes often start with ideas that sound reasonable on the surface. These myths spread easily because they are simple, intuitive, and repeated often. Over time, they shape behavior in ways that quietly undermine long-term results. Understanding what is not true can be just as important as learning what is. One common belief is that you need a lot of money to start investing. This idea keeps people on the sidelines for years, waiting for a perfect moment that n
Marck Berotte
3 min read


Looking Beyond Stocks and Bonds
Stocks and bonds form the foundation of most portfolios, and for good reason. They are liquid, transparent, and relatively easy to understand. But they are not the only investment tools available. As investors look for diversification, income, or different sources of return, non-traditional investments often enter the conversation. These alternatives can play a role in certain situations, but they also come with trade-offs that deserve careful attention. Private equity is one
Marck Berotte
3 min read


Investing Has More Than One Purpose
Investing is often framed as something you do for retirement, and that is a major reason to invest. But limiting investing to a single purpose can lead to shallow planning and poor decisions. In real life, investing is a tool that can support multiple goals across different stages of your life. The key is understanding what you want the money to do, when you will need it, and how flexible you can be. Those three factors matter more than chasing the perfect asset or the highes
Marck Berotte
4 min read


The Reason Why Good Investors Still Make Bad Choices
Investment mistakes are rarely caused by a lack of information. Most poor outcomes come from how decisions are made under pressure, uncertainty, and emotion. Behavioral finance focuses on this gap between what investors know and what they actually do. Even disciplined, intelligent investors are vulnerable because the human brain did not evolve to make long-term financial decisions in noisy, fast-moving markets. Overconfidence is one of the most common traps. It shows up as be
Marck Berotte
3 min read


Understanding Investment Risk Matters More Than Avoiding It
Risk is often treated like something to eliminate. In reality, risk is a tool you manage, not a force you can escape. Every financial decision has tradeoffs, and the real question is not whether you will take risk, but which risk you are taking and whether it fits what you are trying to do. A common mistake is thinking risk only means volatility, the day-to-day ups and downs of a portfolio. Volatility matters because it affects how uncomfortable the journey feels, and it can
Marck Berotte
3 min read
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